A bunch of sports leagues is growing in India but the online fantasy cricket is massively
increasing among cricket lovers. Even the people who are not crazy cricket
lovers also play fantasy cricket for
the business advantages and to earn money through it.
- The Growing demand of the fantasy league:
Each day the number of users of online
fantasy cricket is increasing at a massive rate. The demand for online
websites and apps which allow users to play online sports has increased by
seven times between 2016 and 2018. Moreover, the number of users of virtual
sports league has increased over 25 times between June 2016 and February
2019. This report is given by the Indian
Federation of Sports Gaming (IFSG) and KPMG India.
- Easy access to facilities increases the business factor:
Nowadays, smartphones and computers are easily accessible and probably
very affordable smartphones are available in the market for the public. The
high-speed internet with decreasing data rates also plays a vital role in the
increasing popularity of virtual sports. This part of the economy has become
quite profitable on the charts. In India, various events are played virtually
by the population, such as Indian Premier League, English Premier League, UEFA
Champions League, and ICC events. All these events are trending on the sports
charts and contribute a major part in the growing demand and business.
- People
create their own team:
In the online fantasy cricket, people select their players from the two
opposing teams which are scheduled to be played against each other on the real
pitch in a league. The participants select their dream players and make their
dream team according to their budget. The result of the virtual or fantasy
match is directly proportional to the performance of the players in a real
match and the result of the real match. Dream 11 is currently the most popular
fantasy gaming app in India. It is an amazing experience for the cricket
audience as they get real-time engagement with their favorite players, team,
and leagues.
- Profit
through fantasy leagues:
Although the demand for online virtual sports is increasing day by day,
the role of monetization is always challenging for online games in India. India
is a money-conscious market, so it still needs to witness the growth in revenue
as the consumption is increased. One of the easiest way to earn money through
online gaming apps is to provide in-app purchase, such as add-on packs,
additional perks, etc. It is very challenging to monetize online games as the
users don't want to invest in such thing which has no return gains. In foreign
countries, the fantasy game apps are available for free but they earn in
billions just through in-app purchases. But in India, only two options are
available. Either you select ‘Free to Play' or ‘Pay to Play'.
- What about Advertising with pay per play?
In the last 12 months, approx 46 % of the users have started playing the
paid versions of fantasy sports. But still, a large number of users play free
games and then advertising and offers help in growing monetization. Massive
traffic on the website or app makes advertisements a great revenue source. The
advertisers get attracted because they get targeted and niche audience that
actively participates in the daily leagues.
Select your favourite website or app and start to play fantasy cricket. There are almost 100 million users in our
country playing this exciting game thoroughly. FanFight is one of the popular
apps of virtual cricket. Download FanFight and play with your dream players and
earn points.
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