Long-Tail Keywords Increase Search Rankings By SEO On Page Optimization

On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also found that long-tail keywords converted 2.5 times better than head terms.

You may remember the uproar from last fall, when SEOMoz purported there was a higher correlation between LDA scores and high rankings than any other factor. Some took this to mean that on-page optimization didn’t matter. It’s a topic that still pops up now and again; my on-page optimization isn’t working, I don’t know if it’s worth it... on-page optimization must be dead.

Not so, says Conductor. In their research study The Long Tail of Search, Conductor examined the effects of on-page auditing and optimization for long-tail keywords, versus optimizing for head terms or failing to optimize on-page at all. Not surprisingly, they saw a downward movement of more than two positions for keywords with no on-page optimization.

“Even in 2011 – often at executive prodding – many marketers are still singularly focused on the most searched terms in their industry that are also the most competitive and difficult to move up the search rankings," Conductor CEO Seth Besmertnik told Search Engine Watch. "As our study shows, we think there is huge opportunity in the long tail of search for the savvy search marketer to move up the search rankings more rapidly and convert at a rate that is 2.5 times greater than for head terms.”

Conductor’s research involved thousands of keywords studied over a period of nine months, using the data collection and on-page recommendations of their SEO platform, Searchlight. They first segmented keywords into three groups:

1. Keywords with shrinking on-page issues (being resolved by SEO).
2. Keywords with growing on-page issues (not being resolved by SEO).
3. Keywords with no on-page issues.


On-Page Optimization Crucial for SEO:

Optimizing on-page elements for the keywords marketers want to rank for is critical, according to Conductor's research. On-page optimization for keywords identified by Searchlight as having on-page issues consistently resulted in rankings increases, by an average of 11.24 positions.

Websites with identified issues but no on-page optimization saw a two position drop. Keywords with no identified issues saw a less than one position increase.
Long-Tail Keywords Show Greatest Rankings Increases. Recognizing that there are two ways marketers commonly use the word “long-tail,” they looked at query volumes and the number of keywords in a phrase as separate issues and tested twice.

First, they excluded medium-volume keywords for the purpose of this study, focusing on those with either high (head) or low (long-tail) query volumes. In this breakdown, they found that long-tail terms were “significantly” more impacted by on-page optimization, with an 11 position increase, compared to six positions for higher volume, head keywords. For the second part, they separated keywords according to the number of words in the term; head keywords were one to two word queries, while long-tail terms had three or more words. Again, they found that on-page optimization increased long-term rankings more, but by a smaller margin. With this segmentation, long-tail terms rose an average of six positions and head terms an average of four.
Long-Tail Terms Convert 2.5 Times More

The final part of their study looked at conversion rates, examining more than 7 million visits to three major retailers. Long-tail terms – those with three words or more – converted two and a half times more than head terms. Conductor said this is a great opportunity for marketers who may be disproportionately focusing on higher volume, one- to two-word search terms. On-page optimization is one of many strategies SEOs and marketers can use to increase rankings and conversions. It’s also just good practice to make sure your page addresses the issues that brought visitors to the site in the first place.

Contribution: Miranda Miller

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SutiHVM's Extensive Web Based Solution for Managing Human Resources in the Organisation!

SutiSoft announces SutiHVM 3.2, a new release of its web-based human value management solution with additional features such as Payroll processing, resume paring, etc.

SutiSoft Inc., a trusted provider of Software as a Service (SaaS) and enterprise solutions, today announced the release of SutiHVM 3.2, its solution for simplifying the human resource management process. The release adds importing resumes from website, automatic email notifications, talent search, built-in payroll process processing, resume parsing, team goals make it an extensive HVM solution.

The easy-to-use, web-based solution eliminates manual effort, time delays, paper and administrative costs. SutiHVM improves efficiency of workforce, accuracy of information flow, compliance to regulations and adherence to company policies.

The extensive reports help HR managers to quickly get hands-on information on various aspects on the candidate recruitment to employee retirement lifecycle.

“With these new features, the SutiHVM solution is more automated and enables companies to perform Talent Management more effectively.” - said N.D. Reddy, founder and CEO of SutiSoft, Inc.


New Features Include:

Resume Parsing:

Resumes in Microsoft Outlook, local folders and popular email clients can be parsed and quickly imported into SutiHVM, eliminating the need to enter data manually.

Microsoft Outlook Integration:

Emails containing resume attachments in Microsoft Outlook are read and displayed in SutiHVM for easy importing.

Team Goals:

Managers can create goals for their team, track their completion and evaluate a team member’s performance. at the time of individual Performance Appraisals.

Attendance Synchronization:

Using the details of clock-in and clock-out, attendance is calculated and shortage details (if any) are displayed to the Time Management Admin.

Payroll with Timesheets:

Create time sheets using parameters such as payroll days, paid days, and more to generate employee payroll.

SutiHVM is available in multiple versions: Small Business, Professional and Enterprise. Visit http://www.sutihvm.com for more pricing and more information.



About SutiSoft Inc:

SutiSoft Inc. is a privately held company founded by N.D. Reddy, a successful Entrepreneur with over 30 years of experience in both the Hardware and Software industry as a Founder, and CEO. The Company's leading edge enterprise/SaaS application software products range from business productivity solutions such as Electronic Signature, Expense Management, Document Control Systems, Governance, Risk and Compliance, Security Solutions and others. The company's products are developed using Java, Flex, HTML 5, AJAX and other cutting-edge technologies which allow SutiSoft to retain its core values which are Simple, Scalable, Secured, and Seamless. Headquartered in Los Altos, California USA, SutiSoft has offices in Northern California, India, Germany and Japan. Additional information is available at http://www.sutisoft.com.

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Nokia Lumia 800 first Windows Phone handset ReView!

The Nokia Lumia 800 is the first Windows Phone handset to spring from the Microsoft / Nokia tie-up announced in February, and we've got our hands on an early sample to check it out. The Nokia Lumia 800 shares its exterior styling with the previously substantially less hyped Nokia N9, a Meego-based smartphone, although the screen size is reduced from 3.9" (854x480 pixels) to 3.7" (800x480 pixels) to conform to the Windows Phone spec list. The CPU, however, increases from the 1GHz ARM Cortex-A8 to the 1.4GHz MSM8255 Snapdragon/Scorpion which certainly helps add snap to the Windows Phone Mango OS.

The Nokia Lumia 800, although being the more expensive of the two Nokia Windows Phone offerings (the other being the budget Nokia Lumia 710) shares the Nokia N9's 16-bit AMOLED ClearBlack display whereas the Nokia Lumia 710 sports a 24-bit ClearBlack TFT.

This being said, even though the colour depth is theoretically deeper than in the Nokia Lumia 710, AMOLED screens are seen as better than the older TFT technology due to the more vivid colours and better contrast ratios.

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Google Panda Updates for SEO Review 2011

Although the online Search Engine Giant on the internet look for big makes a amazing 500 changes to the inner details of their software every period, there is certainly not an SEO company on the earth that has not been hit by Google’s latest Algorithm Updates on the internet bet on key elements changes. It is these complicated specifications of complete that management who comes out on top when it comes to SEO work, Many of the changes will takes place in the scores and Income Top status and Chartered Online Search Engine sites comes immediately and some of the new internet sites are head on SERP's.

Initially the Panda update was called the farmer update by the search engine marketing industry because it seemed to be targeting content farms and low quality sites that were spamming the search results. It was originally launched in February 2011 and was credited with affecting up to 12% of all search results pages. The purpose behind Google Panda was to identify low quality content vs. high quality content and was named after one of Google’s lead engineers.

The impact of the latest change (named ‘Panda 2.5’ by industry leaders) has had on the SEO industry that SEO (search engine optimization) has been one of the most important buzz words for web publishers over the past 10 years. Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential. However, Google Panda is here to stay, and it has forever changed the rules of SEO.

Panda has exposed the shady SEO tactics of less-than-reputable SEO firms and favoured websites that offer unique content and trustworthy backlinks. Sites that have been identified as spam sites or content farms have been worst hit, while some of the world’s most prestigious PR websites have suffered a huge blow for reasons largely unknown. Though the many different components of SEO can be difficult for business owners to get their heads around, these Panda updates have proven one thing for sure – anyone looking to partner with an online marketing agency needs to choose a company that has their best interests at heart, not just the interests of their bank account. Failure to do so could end up damaging the reputation of the company's website".

Google bosses improve their search facilities by the day. In an interview conducted by stonetemple.com with Google's Director of Research Peter Norvig, the expert claims that 'Google tests tens of thousands of algorithm changes per year, and make one to two actual changes every day'.

As more and more users complained about search results, Google realized it needed to shift, and in came Google Panda. Google Panda is an entirely new way for Google to evaluate websites. And while Google will still factor in many of the same criteria it has in the past, Google Panda adds an entirely new element to Google's ranking methodology.

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SutiSecure Smart Card/ Biometric Authentication

Sutisoft’s SECURED BioPass product provides fingerprint / Smartcard based access control to the enterprise IT infrastructure. By combining the Smartcard based authentication, biometric identity verification technologies and the best-in-class extraction/matching techniques, SECURED BioPass provides a rock solid access control mechanism for the enterprise IT infrastructure. Before a user can connect to the enterprise network, he needs to authenticated be authenticated either by using Smartcards or by the SECURED BioPass Server.


In a SECURED BioPass enabled enterprise, when users want to login to the system, they need to select the type of authentication: Smartcard Authentication or Biometric Authentication. On selecting Smartcard Authentication, users’ needs to insert the smartcard in the reader, enter the PIN to authenticate themselves. Each user’s PIN and User Details are matched with the same stored in the smartcard. In case of a mismatch, the user is denied access to the system and hence the enterprise infrastructure. In case of a successful match, the user login is permitted. From this point onwards, user experience is identical to their everyday experience with the system.










On selecting Biometric Authentication, users need to provide their user-id and fingerprints. Each user’s fingerprint is matched against his registered fingerprints stored in the server. In case of a mismatch, the user is denied access to the system and hence the enterprise infrastructure. In case of a successful match, the user login is permitted. From this point onwards, user experience is identical to their everyday experience with the system.


Visit: http://www.sutisecure.com/ for more info.

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SutiSign Electronic Signature Solution Quick Document Approval!

What is Electronic Signature..?

Most businesses these days use electronic signatures for obtaining users consent or approval of documents online. Some of them still have questions like, are these signatures legally binding, secure, acceptable by court as evidence.

Let us first understand what an electronic signature is. According to ESIGN, an electronic signature is "an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record.

Along with electronic signature, authentication is also important. According to ESIGN, authentication can be defined as evidence that a given record, contract, or form is a genuine unaltered written representation of an agreement approved by two or more parties, whether in paper or electronic form.

The general requirements of electronic signatures are described below:

* The signer must intend the signature to have the same force and effect as signature affixed by hand.
* The signature must be unique to the person using it.
* The signature must be verifiable as belonging to the user.
* The signature must be under the sole control of the person using it.
* The signature must be attached or linked to the document in a way that authenticates the integrity of the electronic signature and document contents.

Scanned copies of manually signed signature / initials or dynamically generated
using an electronic signature solution are the most suitable and can be used to
sign any documents online.


SutiSign is an easy to use web based solution (SaaS)/Enterprise that automates
the document approval process. Users can prepare documents, add custom data
fields, define the approval order, add signers, and submit for approval.
Notifications are sent to signers informing them about new / pending documents
for approval. Documents are signed based on the approval order defined.
Completed documents can be stored in the users & signers account for further
reference.

SutiSign Key Features:

SutiSign provides unique features such as: Wizards that enable faster creation of
templates and requests, a 1-2-3 Step document creation process, multiple
documents, biometric authentication, LDAP/AD integration, a built-in library of
custom data fields, acceptance modes, transaction point integration, seamless
integration with other solutions, smart phone compatibility, and customizable
reports that make the document approval process simpler and more efficient. It
completely caters to the needs of companies looking for a solution to automate
their document approval process.

Visit http://www.sutisign.com/ for more info

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SutiExpense Integration with Accounting Systems for Quick Expense Reports Reimbursement

SutiSoft Announces SutiExpense Integration with Accounting Systems for faster reimbursement of Expense Reports. SutiSoft Inc., a trusted provider of web hosted and enterprise solutions, today announced integration of SutiExpense with various accounting systems for faster reimbursement of employee expenses.

SutiExpense supports data exports to various accounting systems such as QuickBooks, QuickBooks Online, Oracle, Paychex, Paychex Online, Syteline, SAP, Sage, Tally, Microsoft Dynamics and others. The export can be customized by the administrator in SutiExpense.
“We believe that we should get Expense Report data exported in any format our customers require. If a customer changes accounting systems, we will be there to support their new export requirements.”

Integration/Exports of SutiExpense data with most accounting systems for improved efficiency and faster Expense Reimbursement time. When exporting from SutiExpense, data can be filtered by various criteria. There are additional options available to update payment statuses and more. Data is easily extracted into accounting system compatible formats. These exported files can be directly imported into accounting systems for processing.

The integration/export eliminates duplicate entries and the need to re-enter data manually. It also reduces the possibility of fraud and helps to reimburse employees faster. SutiExpense is available in multiple versions: Small Business and Medium/Large Business.

Visit www.sutiexpense.com for more info. Pricing starts at $5.95 per month per user.

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